Posted on

Aussie Blokes Clothes – The story so far…..

Aussie Blokes Clothes – The Story so far..

G’day Mate – We are Aussie Blokes Clothes

We make it easy for Real Aussie Blokes to find the clothes they want to wear – at a decent price – in sizes that actually fit them – our business runs as a shop front, online and we have started Australian made manufacturing operations.

After Paul had another experience of not being able to find a shirt that fit, we started to question if perhaps he was not the only one.  We started to research and people watching – in shopping centres, events, city malls, regional centres. –He was not the only one – we saw many men stuffed into clothes that did not fit them – or so big they looked like maternity wear.  We started looking into the brands available and finding styles that appreciate the proportions of the substantial man – The REAL Aussie Bloke

Anecdotally we found that the Aussie Menswear Industry is suffering from neglect and abuse – it is tired and disinterested.  Once popular stores closing everywhere – think Roger David and Ed Harry’s

We looked at the former champions in the industry – Stubbies, King Gee, Billabong, RM Williams – what happened to them?

So, we decided to become the HERO that the Aussie menswear industry needed –

Here is an Aussie Bloke – We feel confident that even he has trouble finding gear to fit when he is not wearing his custom-made armour

So, as we gathered information, we knew that we needed to test our idea with real Blokes.  We started a market stall that we took to weekend markets in many locations- suburban and regional markets around South East Queensland – and Central Queensland –

We were getting such good feedback we opened a shop and got our website going

All the time talking with Aussie Blokes and the people who shop for them – we have literally spoken to thousands of people – they wanted what we wanted – Quality, Value and Fit

The shop went well in Northern Brisbane, but we chose too small a space and could not grow the shop as we wanted. – We couldn’t find affordable space and decided to see if online only would work. 

It mostly did but got too hard to manage out of our spare room that became 2 & 3 rooms – so we found a great spot in Gladstone and opened our current store in the Valley Shopping Centre.  The response from Gladstone has been excellent

We have gone from this

…… this – and see continued growth

Running our business online only gave us time to look at manufacturing – we had already noted a gap in the products offered in the Aussie menswear industry

We developed our Weekenders shorts – we wanted to create the MOST COMFORTABLE Shorts you will ever wear – and we seem to have succeeded. We have sold hundreds of them now and get continuous feedback on how great they are to wear. We have had one pair returned as faulty and replaced them immediately – that customer went on to buy 4 more pairs,

We are very proud to say that 100% of people – for women too – who try them on buy them – They really are the most comfortable shorts you will ever wear – in sizes to fit 80 to 180 cm waist – just in black for now – with more colours coming soon

These shorts are 100% Australian made – from Paul’s design, to the Technical side of pattern making to the fabric – to the people who put them together – ALL Aussie Made

We are proud of these shorts and our future designs – we have had industry experts laugh at us for insisting on Aussie Made – perhaps we can offer their kids a job one day?

We are proud of these shorts and our future designs – we have had industry experts laugh at us for insisting on Aussie Made – perhaps we can offer their kids a job one day?

Aussie Blokes Clothes – The Story so far…… Where to Next ?

Aussie Blokes Clothes today offers a great range of sizes from XXS to 10XL + In men’s casual and workwear

We have strong relationships with some of Australia’s biggest suppliers with some already working with us to present bigger sizes in their current ranges

With our commitment to Excellent customer service – Our shop and online sales continue to grow

Our Brand is gaining its own Identity – Aussie without being Bogan – inclusive – easy going- We have a very strong social media presence with a strong following especially on Facebook – recently we were proud of an exceptionally good month with over a million views on our page

Lots of training and experience give us confidence that our business knowledge, systems and practises are compliant and current and scalable

We love our business and work at it full time – every day

After 3 years we are totally committed to the success of our business We love it – We live it

We believe we have created a strong and solid foundation for Aussie Blokes Clothes to go to the next level and we are looking for partners on this road to HERO-Dom

Posted on

Its Our 3rd Birthday – Thanks Mates

Shop23012019 (002)

Its Our 3rd Birthday – Thanks Mates

Three years ago, we decided to help Aussie Blokes into Clothes that are decent quality, a reasonable price and actually fit them because after a lifetime of experience we knew those clothes are not easy to find. 

Since then we have spoken to thousands of people who have told us we are right. 

 On January 26, 2019 our business will be 3 years old.

The support, interest, input, knowledge, fun and gratitude we have received since then are priceless. 

Starting with a 3×3 market stall, a handful of Polo shirts and buckets full of passion we have now progressed to a 170m retail outlet/ distribution centre.  From one supplier we now have access to some of the biggest menswear brands in Australia and can access just about anything that a customer may request.  From Sizing Small to 5XL to Infants up to 10XL is some brands.  From a Facebook profile of close family and friends only to a record month in December where we were in front of nearly a million people. 

Our true aim is to create the clothes that our customers are looking for.  Clothes built to a Real Bloke frame – not the skinny leg, badly proportioned, microfibre, cheap as chips offerings available now.  We want to manufacture in Australia and have been laughed at for it.  Manufacturing in Australia is not cheap and not easy – but we are determined.  We have made a start with our Weekender Shorts. 

Our Weekender Shorts fill a real gap in the market.  Real Blokes are loving them.  We can honestly say that 100% of Blokes who try them on – buy them.  Many insist on wearing them home once they have them on. 

On Christmas Day just gone we had a very happy moment late in the day as we pictured perhaps hundreds of men around the country – sitting back and enjoying the day – comfortable and content in their Weekenders.  Nice!

Over the coming year we intend to extend the colour and size range in the Weekenders.  Sizing will be 80-180cm – covering up to a 2m waist – in comfort.  New colours will be available soon too.  Then we will work on some shorts to Work in. 

As always – Tell us what your want.  Tell your Mates.

We are committed to Quality, Value and Fit for Real Aussie Blokes and the Best is yet to come. 

Its Our 3rd Birthday – Thanks Mates

Posted on

10% Off Sitewide – 1000mates – Until 26 September

10% Off Sitewide

We are celebrating 1000 likes on Facebook with 10% Off Sitewide

Just in time for Summer – Quality Value and Fit – For All Aussie Blokes to Size 10XL

Add Coupon Code 1000mates at Checkout to ensure your Discount

Please let us know if you are looking for something that you cannot find on our Site as we can probably get it!  We have access to many suppliers and just cannot show all the products we have access to.

We are happy to discuss discounts for bigger orders – especially for workplaces, clubs and teams.  We can arrange personalisation for you too – embroidery etc,

Call or email at any time – 04 1616 8765  or

Check out our new gear from Farah, Bisley, Ruggers











10% Off Sitewide – 1000mates – Until 26 September